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The Irish government is lending its support to the country’s burgeoning functional foods industry

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By: Sean Moloughney

Editor, Nutraceuticals World

“The Irish government is lending its support to the country’s burgeoning functional foods industry, providing specialized training and support to help companies successfully commercialize their functional ingredients, food and beverage products. The vast majority of the companies operating in the Irish functional foods market are small and medium-sized enterprises (SMEs), which often do not have the budget or the staff numbers to effectively promote their products. The Irish government’s Enterprise Ireland initiative is hoping to redress the balance by offering these companies targeted skills training…The Irish market for functional foods is conservatively valued at $10 million…while it is largely dominated by functional dairy products, a number of SMEs have identified the growing opportunities offered by wider consumer demand for healthy eating.”

—Nutraingredients.com, 5/14/04

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